The objectives of this Specialisation Course and Professional Development in the Packaging and Promotion of Wine are aimed at the preparation of high level professionals operating in companies involved in the field of wine production. The professional characteristics of the specialist as conceived in the course are the following:
1. Knowledge: Knowledge of the sector of markets and legislation in the field of wine production as well as marketing policies.
2. Ability: The ability to dialogue with work groups as regard making decisions concerning communication and product image.
3. Expertise: The objectives of the course will be pursued using a multidisciplinary approach by way of in depth studies specifically concerning: a) the new dynamics of the wine market; b) the product and brand name policies of wine producing companies.