|Teaching is organised as follows:|
|Unit||Credits||Academic sector||Period||Academic staff|
|Lezione 1||4||SECS-P/08-MANAGEMENT||1° sem lez||
|Lezione 2||1||SECS-P/08-MANAGEMENT||1° sem lez||
The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new global market and the stakeholders selling complex products and services.
In this context, students could learn how to develop and implement a marketing plan, which has to include both strategic and tactical aspects. The course focuses on main concepts like market’s analysis, segmentation, positioning, targeting, marketing mix and international marketing
The course consists of teaching lessons in Italian.
The examination consists of a written (essay) and oral exam.