Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Customer service and supply chain management (2007/2008)

Course code
Ivan Russo

Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
Lezione 5 SECS-P/08-MANAGEMENT 2° sem lez Ivan Russo
Seminario 1 3 SECS-P/08-MANAGEMENT 2° sem lez Pierluigi Cavicchi
Seminario 2 2 SECS-P/08-MANAGEMENT 2° sem lez Giorgio Cavalieri

Learning outcomes

The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.


The course will take place in italian. See the main description for details of the programme.

Assessment methods and criteria

The examination consists of an oral exam.

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