Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Corporate identity and image

Course code
Name of lecturer
Federico Brunetti
Number of ECTS credits allocated
Academic sector
Language of instruction
1° sem lez dal Oct 1, 2007 al Dec 21, 2007.

Lesson timetable

1° sem lez
Day Time Type Place Note
mercoledì 12:30 PM - 3:30 PM lesson Lecture Hall H  

Learning outcomes

The module aims to introduce students to the comprehension of corporate identity and corporate image notions, of their antecedents and of the relationship with the notions of brand identity and brand image. It aims as well to develop some reasoning about tools and ways for a proper management of both corporate identity and corporate image in a long run perspective.


The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

Oral examination to test both basic knowledge and critical analysis skills.

Teaching aids


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