Master's degree in Economics and Commerce (category 64/S) (until 2008-2009)

Course not running

Strategic marketing (2007/2008)

Course code
Paolo Pasquetto

Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
Lezione 1 1 SECS-P/08-MANAGEMENT 1° sem lez Barbara Gaudenzi
Lezione 2 4 SECS-P/08-MANAGEMENT 1° sem lez Paolo Pasquetto

Learning outcomes

The course gives an overview of the strategic marketing principles. This will help students in understanding the problems that an organization has to cope with the new market, the long term decisions about the competitive environment and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan particularly with respect to the strategic aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics.

Assessment methods and criteria

The examination consists of an oral exam.

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