Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Marketing Communication techniques - Lezione 2

Course code
Name of lecturer
Barbara Gaudenzi
Number of ECTS credits allocated
Academic sector
Language of instruction
2° sem lez dal Feb 18, 2008 al May 24, 2008.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

2° sem lez

Not inserted.

Learning outcomes

The aim of the module is to study in depth the main types of enterprise communication, analysing the subject under the Marketing prospective towards a proper Communication Mix, with a peculiar management and control of the communication result. The student will be enable to have the right instruments to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.


The course will take place in italian. See the main description for details of the programme.

Assessment methods and criteria

The examination consists of an oral exam.

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