Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009)

Course not running

Service Company Economics and Management

Course code
4S00382
Name of lecturer
Claudio Baccarani
Number of ECTS credits allocated
5
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
Primo semestre dal Oct 1, 2008 al Dec 20, 2008.

Lesson timetable

Learning outcomes

The module aims to analyze the service management approach.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Reference books
Author Title Publisher Year ISBN Note
Zeithaml Valerie A., Bitner Mary Jo, Gremler Dwayne D. Marketing dei Servizi (Edizione 2) McGraw-Hill 2008 978883866451-9 Sono esclusi dal programma d'esame i capitoli 14, 15 e 18.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.


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