Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Corporate identity and image

Course code
4S00524
Name of lecturer
Federico Brunetti
Number of ECTS credits allocated
5
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
Primo semestre dal Oct 1, 2008 al Dec 20, 2008.

Lesson timetable

Primo semestre
Day Time Type Place Note
mercoledì 10:30 AM - 1:30 PM lesson Lecture Hall H  

Learning outcomes

The module aims to introduce students to the comprehension of corporate identity and corporate image notions, of their antecedents and of the relationship with the notions of brand identity and brand image. It aims as well to develop some reasoning about tools and ways for a proper management of both corporate identity and corporate image in a long run perspective.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

Oral examination to test both basic knowledge and critical analysis skills.

Teaching aids

Documents



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