Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Customer service and supply chain management - 1 - lezione

Course code
4S00526
Name of lecturer
Ivan Russo
Number of ECTS credits allocated
5
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
Secondo semestre dal Feb 23, 2009 al May 23, 2009.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Secondo semestre
Day Time Type Place Note
martedì 8:30 AM - 11:30 AM lesson Lecture Hall H  
giovedì 1:30 PM - 4:30 PM lesson Lecture Hall Messedaglia  

Learning outcomes

The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.

Syllabus

The course will take place in italian. See the main description for details of the programme.

Assessment methods and criteria

The examination consists of an oral exam.

Teaching aids

Documents



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