Master's degree in Marketing and Communication (until 2008-2009)

Master's degree in Marketing and Communication (until 2008-2009)

Customer service and supply chain management (2009/2010)

Course code

4S00526

Credits

10

Coordinator

Ivan Russo

Academic sector

SECS-P/08 - MANAGEMENT

Language of instruction

Italian

Lesson timetable

Learning outcomes

Module:
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The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.

Syllabus

Module:
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The course will take place in italian. See the main description for details of the programme.

- Customer Satisfaction
- Trade off cost and logistics management
- Marketing and Logistics
- Supply Chain Management
- Global Supply Chain Management
- Perfomance Measurements
- Logistics Outsourcing
- Supply Chain Risks
- Reverse logistics
- Lean and agile Supply Chain

Assessment methods and criteria

Module:
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The examination consists of an written and an oral exam.