|Teaching is organised as follows:|
|1 - lezione||6||2nd semester||
|2 - lezione||1||2nd semester||
|3 - lezione||3||2nd semester||
The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.
The course will take place in italian. See the main description for details of the programme.
- Customer Satisfaction
- Trade off cost and logistics management
- Marketing and Logistics
- Supply Chain Management
- Global Supply Chain Management
- Perfomance Measurements
- Logistics Outsourcing
- Supply Chain Risks
- Reverse logistics
- Lean and agile Supply Chain
The examination consists of an written and an oral exam.
|Activity||Title||Format (Language, Size, Publication date)|