Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Corporate identity and image

Course code
4S00524
Name of lecturer
Federico Brunetti
Coordinator
Federico Brunetti
Number of ECTS credits allocated
5
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
1st semester dal Oct 1, 2009 al Dec 19, 2009.

Lesson timetable

1st semester

Not inserted.

Learning outcomes

Obiettivi formativi

The module aims to introduce students to the comprehension of corporate identity and corporate image notions, of their antecedents and of the relationship with the notions of brand identity and brand image. It aims as well to develop some reasoning about tools and ways for a proper management of both corporate identity and corporate image in a long run perspective.

Teaching aids

Documents



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