Master’s degree in Marketing and Corporate Communication

Business Statistics

Course code
4S00522
Name of lecturer
Luigi Grossi
Coordinator
Luigi Grossi
Number of ECTS credits allocated
6
Other available courses
Academic sector
SECS-S/03 - ECONOMIC STATISTICS
Language of instruction
Italian
Site
VERONA
Period
1st semester dal Oct 1, 2009 al Dec 19, 2009.

Lesson timetable

1st semester

Not inserted.

Learning outcomes

The aim of the course is to provide the students with the basic statistical tools used to manage a firm. The course is mainly practice, so that theoretical methods will be always applied to real cases using online datasets. The following topics will be then explored during the course: customer analysis, management control system, quality control, time series analysis of sales and forecasting. Freshening up the basic notions of descriptive and inferential statistics before attending the present course is highly recommended.

Assessment methods and criteria

Written exam. Oral integration is optional.

Teaching aids

Documents


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