Master’s degree in Marketing and Corporate Communication

Corporate communications

Course code
4S02509
Name of lecturer
Paola Castellani
Coordinator
Paola Castellani
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
1st semester dal Oct 1, 2009 al Dec 19, 2009.

Lesson timetable

1st semester

Not inserted.

Learning outcomes

The module aims to set the communicaton system inside he business decision making process, analyzing the different techniques and the obstacles to an effective knowledge transfer outside and inside the company.

Syllabus

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.



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