|Teaching is organised as follows:|
|1 - lezione||6||2nd semester||
|2 - lezione||3||2nd semester||
|1 - lezione||mercoledì||9:30 AM - 12:30 PM||lesson||Lecture Hall SPC|
|1 - lezione||giovedì||10:30 AM - 1:30 PM||lesson||Lecture Hall SPC|
The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.
The exam will be oral and it is also suggested to do a project work about topics related to the subject.