Master’s degree in Marketing and Corporate Communication

Marketing communications

Course code
4S02510
Name of lecturers
Paola Signori, Barbara Gaudenzi
Coordinator
Paola Signori
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
Second semester dal Feb 21, 2011 al May 25, 2011.

Lesson timetable

Second semester

Not inserted.

Learning outcomes

The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. New marketing trends will be studied, too. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.

Reference books
Author Title Publisher Year ISBN Note
Meroni V. Pianificare la pubblicità. Manuale delle tecniche piu' avanzate di comunicazione, pianificazione pubblicitaria e verifica dei risultati (Edizione 1) Franco Angeli 2003 8846443179 CAPITOLI 2 + 3 + 4 + 5 + 8 + 9 +10 + 12 (testo fuori commercio, disponibile in biblioteca)
Signori P. Visioni, percorsi e verifiche nel controllo manageriale. Applicazioni al marketing e alla comunicazione. McGraw-Hill 2008 9788838666421 Tutto

Assessment methods and criteria

written exam



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