Master’s degree in Marketing and Corporate Communication

Business Statistics

Course code
4S00522
Name of lecturers
Luigi Grossi, Angelica Gianfreda
Coordinator
Luigi Grossi
Number of ECTS credits allocated
6
Other available courses
Academic sector
SECS-S/03 - ECONOMIC STATISTICS
Language of instruction
Italian
Site
VERONA
Period
First semester dal Sep 26, 2011 al Dec 22, 2011.

Lesson timetable

First semester

Not inserted.

Learning outcomes

The aim of the course is to provide the students with the basic statistical tools used to manage a firm. The course is mainly practice, so that theoretical methods will be always applied to real cases using online datasets. The following topics will be then explored during the course: customer analysis, management control system, quality control, time series analysis of sales and forecasting. Freshening up the basic notions of descriptive and inferential statistics before attending the present course is highly recommended.

Syllabus

1.Main data sources for business management

2. Descritptive statistics for customer needs analysis

3. Interval estimation and hypothesis testing for business management, quality control and internal auditing


Suggested book
- A. CERIOLI, M.A. MILIOLI, Introduzione all’inferenza statistica senza (troppo) sforzo, 2a edizione, Uninova, Parma, 2007

Assessment methods and criteria

Written exam. Oral exam is optional.


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