Master’s degree in Marketing and Corporate Communication

Corporate communications

Course code
Name of lecturers
Paola Castellani, Marina Berton
Paola Castellani
Number of ECTS credits allocated
Academic sector
Language of instruction
secondo semestre dal Feb 17, 2014 al May 30, 2014.

Lesson timetable

secondo semestre
Day Time Type Place Note
martedì 2:00 PM - 3:40 PM lesson Lecture Hall SPA  
giovedì 2:00 PM - 4:30 PM lesson Lecture Hall SPA  

Learning outcomes

The module aims to set the communicaton system inside the business decision making process, analyzing the different techniques and the obstacles to an effective knowledge transfer outside and inside the company.


The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

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