Master’s degree in Marketing and Corporate Communication

Statistics & market research

Course code
4S02514
Name of lecturer
Luigi Grossi
Coordinator
Luigi Grossi
Number of ECTS credits allocated
9
Academic sector
SECS-S/03 - ECONOMIC STATISTICS
Language of instruction
Italian
Site
VERONA
Period
primo semestre dal Sep 23, 2013 al Jan 10, 2014.

Lesson timetable

Learning outcomes

The main goal of the course is to provide the students with the cutting-edge statistical theory on surveys. These tools will then be applied to carry out market research.

Syllabus

1. Market researches: introduction, definitions and case-studies.

2. Data sources for market researches

3. Random and non-random sampling designs

4. Questionnaire construction and interviewing techniques.

5. The mutiple regression model for marketing and sales forecasting

Suggested book
Bassi F. (2008), Analisi di mercato: Strumenti statistici per le decisioni di marketing (Edizione I), Carocci editore.

Assessment methods and criteria

Written exam. Oral exam is optional.

Statistics & market research

Course code
4S02514
Name of lecturer
Luigi Grossi
Coordinator
Luigi Grossi
Number of ECTS credits allocated
9
Academic sector
SECS-S/03 - ECONOMIC STATISTICS
Language of instruction
Italian
Site
VERONA
Period
primo semestre dal Sep 23, 2013 al Jan 10, 2014.

Lesson timetable

Learning outcomes

The main goal of the course is to provide the students with the cutting-edge statistical theory on surveys. These tools will then be applied to carry out market research.

Syllabus

1. Market researches: introduction, definitions and case-studies.

2. Data sources for market researches

3. Random and non-random sampling designs

4. Questionnaire construction and interviewing techniques.

5. The mutiple regression model for marketing and sales forecasting

Suggested book
Bassi F. (2008), Analisi di mercato: Strumenti statistici per le decisioni di marketing (Edizione I), Carocci editore.

Assessment methods and criteria

Written exam. Oral exam is optional.


© 2002 - 2021  Verona University
Via dell'Artigliere 8, 37129 Verona  |  P. I.V.A. 01541040232  |  C. FISCALE 93009870234