Bachelor's degree in Business Administration (Verona)

Course partially running (all years except the first)

Business management

Course code
Name of lecturer
Angelo Bonfanti
Angelo Bonfanti
Number of ECTS credits allocated
Academic sector
Language of instruction
secondo semestre lauree triennali dal Feb 18, 2019 al May 31, 2019.

Lesson timetable

Go to lesson schedule

Learning outcomes

This course aims to introduce students to the topics of business management and decision-making in order to increase firm competitiveness. In more detail, it aims to provide students with the main concepts of company, management, company’s functions, business strategy and decisional criteria in terms of theoretical and managerial implications.
By the end of the course, students will be able to know key concepts and models needed to understand firm behavior and its functioning mechanisms, as well as to devise relevant strategies at both company function and company as a whole level.


The company’s concept
Good, services and experiences
The company’s functions
The company’s goals
Vision, mission and values
The company and its environment
Corporate social responsibility
The entrepreneur and the birth of the company
The factors of production
The function of production and the choices of integration and decentralization of production
The organizational structure and the management of the staff
Innovation and corporate creativity
Corporate decision-making processes
The business plan
The methods of economic convenience
The methods for the analysis of the economic convenience of industrial investments
The problems of operational comparison
Business strategies
Company and marketplace in a historical perspective
In-store customer shopping experience and the challenges of retailer between physical and digital space

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Teaching methods

Lessons will be given in Italian, using experiential learning approach and interactive teaching. The teaching methods include both lectures regarding the transmission of basic notions, key categories and fundamental application tools, and exercises about the implementation of the methods of economic convenience. In addition to frontal lessons, the topics covered by the program are dealt with practical lessons of active teaching such as cases study, group projects in the classroom and the participation of scholars, entrepreneurs and business experts.

The individual reception service is available throughout the academic year. It is managed by the teacher on the web pages and constantly updated.

During the lesson semester, there is a tutoring service, organized by senior students, trained by the teacher. Tutoring is recommended to students that have never studied accounting and management in their scholastic careers.

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Reference books

1. Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di), Impresa e management tra competitività e progresso, Giappichelli, Torino, 2015.
2. Angelo Bonfanti, Customer shopping experience. Le sfide del retail tra spazio fisico e digitale, Giappichelli, Torino, 2017 (no chapter 2).

The content of the textbooks, as well as the lessons and exercises, is part of the program. Further in-depth educational material is available during the semester of lesson on the e-learning platform.

Despite the program and the textbooks are the same:
- attending students are exempted from studying the following chapters: 1 and 15 of the text Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di), Impresa e management tra competitività e progresso, Giappichelli, Torino, 2015
- non-attending students are invited to study all this text as a whole.

Reference books
Author Title Publisher Year ISBN Note
Angelo Bonfanti Customer shopping experience. Le sfide del retail tra spazio fisico e digitale Giappichelli 2017 9788892114630
Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di) Impresa e management tra competitività e progresso (Edizione 2) Giappichelli 2015 9788834859384

Assessment methods and criteria

The examination is both written and oral. It is possible to take the oral examination only if the evaluation of written exam is sufficient (≥ 18/30).

The written text aims to test student’s knowledge about syllabus arguments and capability to apply methods about economic convenience.
More precisely, the written test covers the various topics in the program and is divided into two parts. The first part includes 1 open question to be answered in a dedicated space. This question is aimed at assessing the knowledge of 5 basic notions of the discipline as well as the ability to effectively use the company language. The punctual and complete knowledge of all 5 basic notions is required to be admitted to the assessment of the second part of the written test.
The second part is aimed at assessing the key categories and the fundamental applicative tools of the discipline. It includes 4 open questions to be answered in a dedicated space and 1 exercise about economic convenience. The questions are aimed at assessing the general vision of the discipline, the deepening of the topics and applying the concepts to business management.
To pass the written test and access the oral examination, the minimum score is 18/30.

The oral examination covers the program as a whole and, first of all, verifies the overcoming of any gaps that emerged from the written test. The oral examination is aimed at assessing the candidate’s critical analysis skills, as well as verifying the deepening of the topics.

The final assessment is expressed in 30ths and takes into account all the tests prepared for the purpose of assessing learning.

Students are advised to take the Business Management teaching and examination after having acquired the specific skills of the Business administration teaching.

Given that the teaching of Business Management is a basic course, very rich in concepts and basic exercises, this teaching is not recommended for Erasmus students.

------- interim examination -------

In order to encourage the systematic and assiduous study of this teaching starting from the first day of lesson, in the week from April 15th to 18th 2019, an interim examination is organized. This test provides students with the opportunity to verify their level of learning in progress. For these reasons, the interim examination is optional.
The interim examination is written and in “partial voting” mode: this means that - if it is passed - substitutes the written test.
The interim examination is evaluated in 30th and is valid only in the summer session of examinations after the lessons (June-July 2019), if the score is at least 18/30ths.

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