Master’s degree in Marketing and Corporate Communication

Intellectual property and competition law

Course code
4S02897
Name of lecturer
Bernardo Calabrese
Coordinator
Bernardo Calabrese
Number of ECTS credits allocated
9
Academic sector
IUS/04 - BUSINESS LAW
Language of instruction
Italian
Site
VERONA
Period
secondo semestre magistrali dal Feb 24, 2020 al May 29, 2020.

Lesson timetable

Go to lesson schedule

Learning outcomes

The aim of the course is to offer students a general view of the national and international discipline of intellectual property and competition law. Through the analysis of selected juridical cases, lectures also intend to increase students’ capability of recognizing juridical problems related to marketing, communication and advertising, R&D and transfer of technology.

Syllabus

In the current economic context, Intellectual property and competition law has a primary role for business activity on the market. On one side, immaterial goods are considered among most important assets for businesses, providing an incentive to enhance products and services in terms of innovation and reputation; on the other side, the competitive system allows to direct the market dynamics towards a result of better collective wealth beyond the protection of the single business.
In this sense, intellectual property and competition law are intertwined in a complex way, with the need of a specific balance between opposite interests in order to create a proportionate system that protects business values and foster the competitive game at the same time.
The program intends to analyse the most relevant legal institutes of intellectual property and competition law, with the aim of providing with an exhaustive framework of the norms that regulates business communication as well as the rationale underlying them.
Legal theory explanation will be followed by a practical approach to such topics, by means of case studies presentation and related discussion in terms of problem solving about the legal compliance for a correct planning of marketing strategies exploiting business immaterial assets.

In brief, the programm will focus on the following topics:
- Unfair competition law
- Trademarks and distinctive signs
- Geographical indications
- Patents for invention
- Designs and models

In addition to the relevant norms of Italian Industrial Property Code and Civil Code, as reference book see: Vanzetti - Di Cataldo, Manuale di Diritto Industriale, Milano, Giuffrè, 2018, p. 1-532.

Reference books
Author Title Publisher Year ISBN Note
Vanzetti A. - Di Cataldo V. Manuale di diritto industriale (Edizione 8) Giuffrè Editore 2018 Pagine 1-532 / Pages 1-532

Assessment methods and criteria

Oral



© 2002 - 2021  Verona University
Via dell'Artigliere 8, 37129 Verona  |  P. I.V.A. 01541040232  |  C. FISCALE 93009870234