The course aims to introduce the students to the main issues related to the functioning and management of businesses. In this perspective, it provides the basic knowledge and conceptual tools to describe and interpret the corporate phenomena and logics, as well as manage strategic business processes with a view to progress and sustainability. In terms of skills, students will be able to make decisions about the main management problems affecting the various corporate functions. At the end of the lessons, the students will be able to have an overview of the company, select the key concepts for the interpretation of the company’s behavior, understand the external and internal dynamics that determine business management, identify the strategic objectives, to apply the logic and fundamental tools about management within the main corporate functions.
The company’s concept
Good, services and experiences
The company’s functions
The company’s goals
The company and its environment
Corporate social responsibility
The sustainability of the company in a competitive environment
The entrepreneur and the birth of the company
The factors of production
The function of production and the choices of integration and decentralization of production
The organizational structure and the management of the staff
Innovation and corporate creativity
Corporate decision-making processes
The business plan
The methods of economic convenience
The methods for the analysis of the economic convenience of industrial investments
The problems of operational comparison
Vision, mission and values
Macro-environment, industry and competitive analysis
Resources, capabilities and business potential
Business strategies and business models
Sustainable business models: the fair trade system
1. Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di), Impresa e management tra competitività e progresso, Giappichelli, Torino, 2015 (esclusi i capitoli 1, 14 e 15).
2. Angelo Bonfanti, Customer shopping experience. Le sfide del retail tra spazio fisico e digitale, Giappichelli, Torino, 2017 (escluso il capitolo 2).
3. Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér, Andrea Paci (2019), Fondamenti di strategia. Il framework di Exploring Strategy, Pearson, Milano, Torino (esclusi i capitoli 5, 8, 9 e Appendice A).
4. Francesca Simeoni, Federico Brunetti, Giorgio Mion, Rossella Baratta (2019), “Ambidextrous organizations for sustainable development: The case of fairtrade Systems”, Journal of Business Research, Vol. 112, pp. 549-560.
The content of the textbooks, the lessons and the exercises, is part of the program. Further in-depth educational material is available during the semester of lesson on the e-learning platform (Moodle).
|Francesca Simeoni, Federico Brunetti, Giorgio Mion, Rossella Baratta||Ambidextrous organizations for sustainable development: The case of fairtrade Systems||Journal of Business Research||2019||Vol. 112, pp. 549-560.|
|Angelo Bonfanti||Customer shopping experience. Le sfide del retail tra spazio fisico e digitale||Giappichelli||2017||9788892114630||escluso il capitolo 2|
|Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér, Andrea Paci||Fondamenti di strategia. Il framework di Exploring Strategy||Pearson||2019||978-8-891-91105-6||esclusi i capitoli 5, 8, 9 e Appendice A|
|Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di)||Impresa e management tra competitività e progresso (Edizione 2)||Giappichelli||2015||9788834859384||esclusi i capitoli 1, 14 e 15|