Bachelor's degree in Business Innovation and Economics

Business management

Course code
Name of lecturers
Federico Brunetti, Paola Castellani
Federico Brunetti
Number of ECTS credits allocated
Other available courses
Academic sector
Language of instruction
secondo semestre (lauree) dal Feb 15, 2021 al Jun 1, 2021.

Lesson timetable

Go to lesson schedule

Learning outcomes

Within a general framework of harmonious relationships between the company and its environment, this course aims at introducing students to the topics of business management and decision-making in order to increase firm's competitiveness. Peculiar of the course is the broad perspective it assumes, on the one hand, to place the company in the wider environmental context and, on the other hand, to provide a framework for subsequent specialized insights.
More in detail, it aims at delivering students the main concepts of company and management, company functions and decisions criteria and logic, not only in theoretical terms but also in practical ones.
Particular attention is paid to the subjects of entrepreneurship, innovation and innovative business models with respect to both national and international markets.
By completion of the course, students will have the key-concepts needed to understand firm’s behavior and functioning and to properly appreciate the role of innovation; moreover, they will be able to devise relevant strategies both at company function level and at a company as a whole level.
The contents of the course are also defined in the light of research on the innovative business experiences in the area and are provided also through non-traditional teaching methods.


Firm, entrepreneurship, innovation concepts
Goods, services and new ways of value creation
Traditional firm's goals and new trends
Vision, mission and values
The company and its environment
Corporate social responsibility
The entrepreneur and the birth of the company
The factors of production
Creativity, innovation, digitization
The function of production and the choices of integration and decentralization of production
The organizational structure and the huma resource management
Innovation and corporate creativity
Corporate decision-making processes: from olympic to ecological rationality
The business plan
The methods of economic convenience
The methods for the analysis of the economic convenience of industrial investments
The problems of operational comparison
Business strategies
The relationship between the company and the marketplace: from an historical evolution to future perspectives

Teaching methods

Lessons will be given in Italian, using experiential learning approach and interactive teaching. The teaching methods include both lectures regarding the transmission of basic notions, key categories and fundamental application tools, and exercises about the implementation of the methods of economic convenience. In addition to frontal lessons, the topics covered by the program are dealt with practical lessons of active teaching such as movie showing, cases study, group projects in the classroom and the participation of scholars, entrepreneurs, managers and business experts. Some Moodle tools will be deployed to perform distant learning activities.

The individual reception service is available throughout the academic year. It is managed by the teacher on the web pages and constantly updated.

During the lesson semester, there is a tutoring service, organized by senior students, trained by the teacher. Tutoring is recommended to students that have never studied accounting and management in their scholastic careers.

Attending students are exempted from the study of chapters 1 and 15 of the text C. Baccarani, F. Brunetti, E. Giaretta (edited by), Business and management between skills and progress, Giappichelli, Turin, 2015, while non-attending students are invited to study these chapters.

Last update: June 30, 2020

Reference books
Author Title Publisher Year ISBN Note
C. Baccarani, F. Brunetti, E. Giaretta Impresa e management tra competitività e progresso (Edizione 2) G. Giappichelli 2015
BRUNETTI F. Pervasività d'impresa e relazioni di mercato: quale futuro? Giappichelli 2004 8834846850

Assessment methods and criteria

The examination is both written and oral. It is possible to take the oral examination only if the evaluation of written exam is sufficient (≥ 18/30).

The written text aims to test student’s knowledge about syllabus arguments and capability to apply methods about economic convenience.
The written test is aimed at assessing the key categories and the fundamental applicative tools of the discipline. It includes 5 open questions to be answered in a dedicated space and 1 exercise about economic convenience methods. The questions are aimed at assessing the general vision of the discipline, the deepening of the topics and applying the concepts to business management.
To pass the written test and access the oral examination, the minimum score is 18/30.

The oral examination covers the program as a whole and, first of all, verifies the overcoming of any gaps that emerged from the written test. The oral examination is aimed at assessing the candidate’s critical analysis skills, his/her reasoning ablities as well as verifying the deepening of the topics.

* CORONAVIRUS NOTICE = during the Covid-19 health emergency the exam will be oral only via ZOOM *

Last update: June 30, 2020

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