Master’s degree in Marketing and Corporate Communication

Place marketing

Course code
4S02518
Name of lecturers
Vania Vigolo, Daniela Cavallo
Coordinator
Vania Vigolo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Site
VERONA
Period
primo semestre (lauree magistrali) dal Oct 5, 2020 al Dec 23, 2020.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims at analyzing the strategy able to support a place competitiveness, meant as its capacity to attract both people and companies thanks to the proper development of its human, economic, geographic, historical and cultural resources.

Syllabus

Reference books
Author Title Publisher Year ISBN Note
Matteo Caroli Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre (e far rimanere) nel territorio persone, imprese e grandi investimenti F. Angeli 2014

Assessment methods and criteria

Will be updated soon.



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