Master’s degree in Management and business strategy

Corporate Strategy and Business Policy

Course code
4S00462
Name of lecturer
Andrea Beretta Zanoni
Coordinator
Andrea Beretta Zanoni
Number of ECTS credits allocated
9
Academic sector
SECS-P/07 - BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES
Language of instruction
Italian
Site
VICENZA
Period
primo semestre (lauree magistrali) dal Oct 5, 2020 al Dec 23, 2020.

Lesson timetable

Go to lesson schedule

Learning outcomes

This course is aimed at introducing the core concepts of the business strategy. Therefore, starting from the origin and the evolution of the business strategy, the course will be focused on the definition and the comprehension of the business strategy’s core concept: the value model of the firm. Throughout the course students acquire competences and skills to analyse in an effective and critical way the core concepts of business strategy and to apply them within firms strategic planning processes.

Syllabus

- Business strategy: origin and evolution
- The strategic management of firms
- Business Model: structure, performance and results
- Competitive environment analysis
- Business areas and positioning choices
- The competitive advantage
- Key issues, assumptions and strategic options
- Portfolio strategy
- Business strategy
- Parenting strategy
- Financial and economics forecasting
- Strategy execution

Reference books
Author Title Publisher Year ISBN Note
BERETTA ZANONI A., VERNIZZI S. STRATEGIA E PIANO AZIENDALE EGEA 2020 9788823822986

Assessment methods and criteria

Oral examination (online examination). The examination consists of questions aimed at evaluating the students's capability of analyzing in a critical, personal and effective way the concepts studied during the course classes.
The evaluation is based on a 30-point scale.


© 2002 - 2021  Verona University
Via dell'Artigliere 8, 37129 Verona  |  P. I.V.A. 01541040232  |  C. FISCALE 93009870234