Master’s degree in Economics and Data Analysis

Introduction to business plan - 2020/21

Course code
Name of lecturer
Paolo Roffia
Paolo Roffia
Number of ECTS credits allocated
Other available courses
Academic sector
NN - -
Language of instruction
not yet allocated

Learning outcomes

The aim of the course is to give students the abiity to undestand a business plan in its components and to evaluate its long term sustainability.
At the end of the course students will be able to write and discuss their own business plan starting from their business idea.


The course analyse the business plan and its elements, with both narrative and figures elements. Students will be able to understand and appraise the sustainability of a business plan.
The course is linked to the International Business and Management course (CdLM in Economics and business management). Past editions were in a.y. 2015-16, 2016-17, 2017-18, 2018-19, 2019-20.
The course will be held only in STYREAMING.
Teachers: Prof. Paolo Roffia (1 CFU) (6 ore), Department of Business Administration, University of Verona.
Dott. Seamus Kelly (1 CFU) (8 ore), University College Dublin, IRELAND.
Duration: 12 hours of front lectures (2 ECTS).
Period: November - December 2020.

Reference books
Author Title Publisher Year ISBN Note
William A. Sahlman How to Write a Great Business Plan (Harvard Business Review Classics) (Edizione 1) Harvard Business Review Press 2008 978-1-422-12142-9

Assessment methods and criteria

L’attività formativa richiede un impegno corrispondente a 2 CFU. Il riconoscimento di crediti è subordinato alla frequenza di almeno il 75% delle lezioni ed al superamento di una prova finale costituita dalla stesura di un business plan.

© 2002 - 2021  Verona University
Via dell'Artigliere 8, 37129 Verona  |  P. I.V.A. 01541040232  |  C. FISCALE 93009870234