Bachelor's degree in Business Administration (Vicenza)

Bachelor's degree in Business Administration (Vicenza)

Course partially running (all years except the first)

Industrial Economics

Course code
Academic sector

Learning outcomes

The main purpose of the module in Industrial Economics is the economic analysis of firms behaviour and decisions, and in particular their interaction with competitors, suppliers, customers, consumers, the regulator, as it might be inspired by case studies. The main objective is to train students for a critical reading of these economic phenomena and of the relevant economic sectoral policies. In particular, the module will analyze in details topics such as price discrimination, product differentiation and innovation, strategic interaction with suppliers and distributors, the use of online platforms, focusing on how these may affect the competitive environment and firms’ business models of choice. At the end of the module, students will be able to understand and critically analyze industrial plans derived from business models developed according to different competitive environments. The module may also rely on group work activities, so to develop students’ soft skills. All classes and tutorials will be in Italian.

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