Bachelor's degree in Business Innovation and Economics

Bachelor's degree in Business Innovation and Economics


Course code
Academic sector

Learning outcomes

The aim of this unit is to provide students with appropriate tools for understanding how firms and consumers take their decisions and how markets are organized, which are fundamental skills to understand and analyze global markets. Upon completing the course, the student must demonstrate to know the organization of markets and the behavior of firms and consumers within such markets. The course will provide an evidence-based approach to microeconomics, presenting empirical and experimental evidence for each topic covered. Classic microeconomic theory will be compared and integrated with novel approaches regarding behavior of individuals and firms with a particular focus on behavioral economics.

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