The course aims to provide high-level knowledge in the field of sales management through concrete and innovative tools for managing aspects such as geolocation, digital transformation and multichannel strategies, which today are increasingly important in companies. With this in mind, lectures will focus on sales management, as a business discipline focusing on the practical application of sales techniques and on the management of a company's sales activities. Sales management is a central business function, as the sale of goods and services and the resulting profit drive most businesses. At the end of the course, student will be able to use professional tools aimed at implementing sales strategies, studying the efficiency of the distribution and commercial networks, monitoring sales and appreciation of goods or services on the market. Traditional lectures are integrated with active teaching (group work with classroom presentation, case discussions, speeches by witnesses from institutions and companies, videos in English).