The course aims at providing the skills for integrating, representing, and analysing business and market data which are heterogeneous in terms of source, structure, and nature of the phenomena to which they refer. Part of the course is focused on the development of participants' skills in manipulating complex data structures and mastering the graphical representation methods of statistical information. Course participants are going to be taught some of the main statistical techniques for analysing business and market data, including those which are currently included in the realm of machine learning. A particular emphasis is devoted to the analysis of geographical and geo-referenced data, and their relation to the market analysis. The approach of the course is mainly applicative and aimed at developing and strengthening the participants' skills in obtaining useful and reliable information from data.