Specialized Degree in Marketing and Communication ( Cat. 68/S)

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Programme training activities
The training activities with the same number (Nº) are alternatives.
TTA Year Credits Activity Academic year of attendance
1 B Business Plan and business strategies - Business Plan and Company Strategies (SECS-P/08) 2003/2004
2 B Fundamental Market Analysis (SECS-P/02) 2003/2004
3 A History of Communication (SECS-P/12) 2003/2004
4 S Accounting models of business communication - Budgeting and Company Communication (SECS-P/07) 2003/2004
5 S Internal Communication Organisation (SECS-P/10) 2003/2004
6 A Communication economics and techniques - Marketing Communication techniques (SECS-P/08) 2003/2004
7 B Internet Marketing and E-commerce (SECS-P/08) 2003/2004
8 B Industrial Law (IUS/04) 2003/2004
9 B European Union Law: on Information and Information Technology (IUS/14) 2003/2004
10 C Consumer and Communication Sociology (SPS/09) 2003/2004
11 B Theory and Techniques of Sampling (SECS-S/01) 2003/2004
12 A Public relations economics and techniques - Economics and Public Relations Techniques (SECS-P/08) 2003/2004
13 S Company Finance - Corporate finance (SECS-P/09) 2003/2004
14 B Logistics and Supply Chain Management (SECS-P/08) 2003/2004
15 C Sociology of economic processes of work - Sociology of Economic Labour Processes (SPS/09) 2003/2004
 
16 B Corporate identity and image (SECS-P/08) 2004/2005
17 S Crisis Management (SECS-P/08) 2004/2005
18 B Innovation Economics (SECS-P/06) 2004/2005
19 S The ethic dimension of marketing - The Ethical Dimension of Marketing (SECS-P/08) 2004/2005
20 S Marketing for non-profit companies - Non-profit Company Marketing (SECS-P/08) 2004/2005
21 C History and theory of social mobility and migratory flows - History and Theory of Social Mobility and Migration Flows (SECS-P/12) 2004/2005
22 S Trade marketing and category management - Trade Marketing and Category Movement (SECS-P/08) 2004/2005
23 S Customer Relationship and Product Development Management (SECS-P/08) 2004/2005
24 D 12  Student's choice  
25 F Other activities (art. 10 co. 1 lett. f)  
26 E 20  Final test  


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