Nicola Cobelli

Foto Nicola,  January 29, 2019
Temporary Professor
Department of
Business Administration
Academic sector
nicola|cobelli*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

Tuesday, Hours 8:00 AM - 10:00 AM,  


Nicola Cobelli is Assistant Professor of Business Management at the Department of Business Administration, The University of Verona (Italy). He is member of the Italian Sociality of Management (SIMA), of the Accademia Italiana di Economia Aziendale (AIDEA), of the Italian Society of Marketing (SIM), and member of the Editorial Board of Sinergie - Italian Journal of Management.
His main research areas are in the field of:
- Enterprise 4.0: Advanced Human Machine Interface & IoT
- Retail Management
- Destination Management
- Servitization e Value Co-Creation in the B2B and B2C perspectives

His main publications are in international journal, such as Journal of Business & Industrial Marketing, International Journal of Physical Distribution & Logistics Management, International Journal of Quality and Service Sciences, TQM Journal, World Review of Entrepreneurship, Management, Sustainable Development, and Journal of Business Research. He is also reviewer of many international journals, such as European Journal of Marketing, International Journal of Information Management; International Journal of Wine Business Research, New Media and Society, Journal of the American Academy of Audiology, International Journal of Information Management, ANZMAC Conference (Australian and New Zealand Marketing Academy Annual Conference).


Modules running in the period selected: 3.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
International logistics and marketing management (2021/2022)   9  eLearning
Strategic Service Management (2021/2022)   9   
Strategic Service Management (2020/2021)   9  eLearning

Vai al dipartimento di riferimento: Business Administration
Topic Description Research area
Business-to-business branding Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. Marketing
Business to business management Study of the branding strategies adopted by firms both in business-to-consumer (B2C) and in business-to-business (B2B) markets and of their effectiveness. Specific focus on service branding, component branding and impacts on product crises on brands. Study of the relationships between brand perceptions and customer loyalty. Use of both qualitative and quantitative methods. Marketing
Enterprise 4.0 and digital transformation Enterprise 4.0 technologies are transforming the way we do business and represent the beginning of a technological and cultural revolution. ‘Digital transformation’ is not limited to particularly innovative businesses or to young digital start-ups but is a process that potentially embraces companies of all sizes and operating in all markets. In order to support businesses with digital transformation 4.0, many public and private organizations promote the dissemination of digital services that can add value to businesses, increasing their awareness both of possible solutions and their benefits and of the risks associated with failing to use digital technologies. Marketing
Vai al dipartimento di riferimento: Business Administration

Other positions held
Office Collegial Body
member Commissione Internazionalizzazione - Department Business Administration
member Consiglio del Dipartimento di Economia Aziendale - Department Business Administration

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