Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Economics and internal public relations commuinications techniques (2006/2007)

Course code
Claudio Baccarani

Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
lezione 1 4 SECS-P/08-MANAGEMENT 2° sem lez Claudio Baccarani
lezione 2 2 SECS-P/08-MANAGEMENT 2° sem lez Elena Giaretta
lezione 3 2 SECS-P/08-MANAGEMENT 2° sem lez Paola Castellani
lezione 4 2 SECS-P/08-MANAGEMENT 2° sem lez Giuseppe Pernigo

Learning outcomes

The module aims to set the communication system inside he business decision making process, analyzing the different techniques and the obstacles to an effective knowledge transfer outside and inside the company.


The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

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