To show the organization of the course that includes this module, follow this link Course organization
The aim of the module is to study in depth the main types of enterprise communication, analysing the subject under the Marketing prospective towards a proper Communication Mix, with a peculiar management and control of the communication result. The student will be enable to have the right instruments to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.
The course will take place in italian. See the main description for details of the programme.
The examination consists of an oral exam.