|Teaching is organised as follows:|
|Unit||Credits||Academic sector||Period||Academic staff|
|1 - lezione||4||SECS-P/08-MANAGEMENT||Secondo semestre||
|2 - lezione||1||SECS-P/08-MANAGEMENT||Secondo semestre||
The module aims to analyze business innovative paths, also with regard to the SME typical of the Italian productive system. In this sphere, particular attention is payed to the study of product innovation.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
|Melissa Schilling||Gestione dell’innovazione (Edizione 2)||Mc-Graw-Hill||2008|