Master's degree in Marketing and Communication (until 2008-2009)

Course not running

Business Ethics

Course code
Name of lecturer
Elena Giaretta
Number of ECTS credits allocated
Academic sector
Language of instruction
Secondo semestre dal Feb 23, 2009 al May 23, 2009.

Lesson timetable

Learning outcomes

The module aims to study the ethical approach of productive organizations in the context of an environmental growing influence on business. More in detail, the reasons for the need to engage in ethic routes and their related advantages, obstacles and limits will be considered. Finally, the marketing related choices will be properly scrutinized, identifying with a critical eye principles that can steer companies in a social responsible way.


The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Reference books
Author Title Publisher Year ISBN Note
GIARETTA E. Business ethics e scelte di prodotto CEDAM 2000 8813229380

Assessment methods and criteria

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

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