Bachelor's degree in Business Administration (category 17) (until 2008-2009)

Bachelor's degree in Business Administration (category 17) (until 2008-2009)

Course not running

Marketing (fundamentals) (2009/2010)

Course code
4S00399
Credits
5
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff
1 - lezione 2 1st semester Paola Signori
2 - lezione 2 1st semester Barbara Gaudenzi
3 - lezione 1 1st semester Ivan Russo

Timetable

Not inserted.

Learning outcomes

Module: 1 - lezione
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The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.



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Syllabus

The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.

Assessment methods and criteria

The examination consists of a written (essay) and oral exam in italian.


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